Non - Social CEO's

In a world where the social media is the main force of communication these days its a shock that 64 percent of CEO's aren't involved in the social world. An article found on PR Newswire declared that:

"Over nine out of 10 CEOs in the world's top 50 companies (93 percent) communicated externally in traditional fashion: 93 percent were quoted in the major global news and business publications and 40 percent participated in speaking engagements to an external, non-investor, audience."

I was truly shocked  when I read this article. We live in a generation that continuously relay more and more on the internet for connections and communications.  The fact that major CEO's aren't getting out there and using every up to date medias is something unexpected.  The article further went on to highlight the CEO's that are getting out and using all the resources available to them.

One of the aspects that CEO's that are advancing in their fields by using certain online programs to help advance the company.  They talked about how only 23 percent of CEO's post on the company's website, create podcast, Twitter, Facebook, and Linkedin. 

The other part that stood out was a quote from Chris Perry, president of Weber Shandwick Digital Communications:

"It's not surprising that CEOs are less inclined to participate in social media given the perceived risk and time commitment required to engage in two-way conversations,"

It's interesting to read about how CEO's feel that the aspect of social media is almost too demanding for them. I wonder with the ever growing need and demand if CEO's will start forcing the companies interns to start getting a foot into the world of social media.