"...in a situation like a school shooting the research results plays a huge role, because it’s the research of what would make people feel safe again; what can others do to make something that drastic go back to normal? But, that’s the job of anyone in the PR field, to know how to handle crisis situations; and you want to make sure you do your research all the way through because if the research is wrong, the way you go about solving the issue at hand could be completely thrown off."
So to sum it up I thought the idea of taking something like a school shooting - where one might not realize the importance of research for the crisis was unexpected and well thought-out. The second blog I chose was one from the entertainment side of public relations. I chose this blog because on the first day we went around the room and it seemed like a lot of my peers were interested in this topic. I really wanted to find out more so I decided to do Nikki's blog on The Spin Crowd. I've never watched the show so I thought she did a good job of providing a synopsis of the show. She related well back to research and compared it to the lack there of in the show.
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